The power of print
London + Culture Calling has over 30 years’ experience in providing leaflet distribution and poster display for the arts, leisure and tourist sectors.
Print in the 21st century
Print still holds a vital place in the marketer’s toolkit, enabling you to reach new audiences and reinforce your brand identity. And the key to running a successful print marketing campaign lies in ensuring your print finds its way to the right people.
At London + Culture Calling we continue to invest in print distribution to ensure our service is flexible, targeted and effective. Collaborating with industry experts at The Audience Agency has given us sound understanding of the behaviour and attitudes of different audience groups and the best ways to reach them.
We offer print display opportunities with over 20,000 venue partners across the UK. Our display outlets range from high-footfall information centres, visitor attractions, universities and arts venues to grass roots outlets such as retailers, cafes, bars and restaurants.
With in-house promo staff and professional letterbox marketing teams on call, we can devise and implement cost-effective, tailored print campaigns to meet your marketing objectives.
Marketing Manager, Hampstead Theatre
“Working with London Calling has been a delight! They are efficient, proactive and very personable, we have seen some great results from our print campaigns and look forward to working with them in 2024.”
Venue Partners
20,000+ display venues across the UK.
Sustainability
First London distributor to run a fully electric fleet.
Services
Distribution and display, handouts and door-drops.
PRINT CASE STUDY
ALMEIDA THEATRE/
KING LEAR
Photograph by…
CAMPAIGN OVERIEW
THE BRIEF
The Almeida is a small but mighty player on the London stage, making exciting and challenging theatre ranging from bold new work to reinvigorated classics.
We were briefed to find an audience for Yaël Farber’s new production of Shakespeare’s King Lear, starring Danny Sapani.
THE CAMPAIGN
To draw on strong local support for the Almeida Theatre, we focused on affluent North London neighbourhoods with a high index for cultural participation. A6 postcards and A3 postcards were distributed to a range of venues across Angel, Islington, Highbury, Hoxton, Shoreditch, Hampstead, Highgate and Camden.
To target a literary audience we printed a bookmark which was distributed to independent booksellers and libraries across North and East London.
THE RESULT
All print was distributed to relevant locations with the agreed distribution. The show sold out.
THE SCOPE
DURATION: | 4 weeks |
LOCATION: | North & Central London |
DELIVERABLES: | 11,000 x A6 postcards / 250 x A3 posters / 2000 x bookmarks |
“I could not be happier with the service we received from London Calling. Emma and the team are extremely attentive and the campaign was hugely successful. The coverage and positioning of the distributed materials was brilliant. I could not recommend London Calling highly enough – I have worked with them for years and will continue to do so for many more.“
Marketing Manager, Almeida Theatre